Management Information Systems
- ISBN: 9780071116299
- Availability: In Stock
- ALL 2,300
- Ex Tax: ALL 2,300
Author: James A. O'Brien and George M. Marakas
Year: 2005
This is the benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.), taught from a managerial perspective. O'Brien defines technology, and then explains how companies use the technology to improve performance. Real-world cases finalize the explanation.