Crafting and Executing Strategy : The Quest for Competitive

Author: Arthur A. Thompson Jr., III A. J. Strickland and John Gamble

Year: 2007

Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 16e" presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. Many cases involve high-profile companies.