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International Business: A global perspective
- ISBN: 9780750679831
- Availability: Not available at the moment
- ALL 2,332
- Ex Tax: ALL 2,332
Author: Marios Katsioloudes and Spyros Hadjidakis
Year: 2011
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.”