Events Management

Author: Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell and Glenn Bowdin

Year: 2005

Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: 
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning